Your website is the most powerful marketing tool you possess. While going through your website redesign, complete this 10 point checklist to make sure that you are not missing anything.
1. Decide on a goal for your new website
Every redesign starts with a vision and an attempt to solve a problem. It’s important to be clear about why you’re doing the redesign in the first place and to tie that motivation to measurable results.
2. Pull analytics for your current website
Take a closer look at your website to see what works and what needs improving. Conduct an in-depth analysis of your current site analytics to better measure the success of your new site.
3. Survey about your current site
Survey members of your current target audience to determine what they find valuable about your current website. Give them an opportunity to tell you what I think should be improved.
4. Plan for success
Been specific about your desired website functionality and goals is a key part of the planning phase. Developing the site map and setting clear content and design specifications can greatly reduce the likelihood of mid project hiccups.
5. Create optimised content for your site
Your brand messaging and value proposition should be crafted in a way so that a new visitor can come to your site and immediately understand who you are and what you do.
6. Design and build the new website
Good design should be simple, engaging and responsive. The creative process allows you to explore different design layout colours and fonts to see which combination provides the best overall experience for your user.
7. Analyse and make changes to the site
Leave ample time for quality assurance testing of your new website. Ensure that website looks and functions exactly as you planned. Make a note of usability errors and submit any issues to your web developer in a detailed report.
8. Test the site on every browser and device
Browsers and devices have different ways of reading data. Make sure that your website will appear the way you designed it no matter how a visitor chooses to view it.
9. Launch and promote the new site
A newly redesigned website offers great excuse to reconnect with your network. Make announcements about your website launch via social media, newsletters, email blasts and blog posts.
10. Analyse Your Efforts
There are always going to be new ways to improve your business and your website. Continue to take note of what is working and what isn’t. After all, what are analytics for if not to help us refine, improve and grow
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