What are SMART goals?

What are SMART goals?

The SMART acronym is a framework that will enable you to write goals that drive greater impact. Write goals with each of these aspects in mind, and you’ll be able to quantify how far you’ve come and how far you have left to go against your goal. When you...
The ROI of a New Website

The ROI of a New Website

In the world of business, any investment you make should create some kind of positive return. It’s a simple equation: (Increase in Revenue – Cost) / Cost = Return on Investment The decision to invest in a new website is no different. Your website is an absolute asset...
What Is Facebook Pixel & How Can It Help Your Business

What Is Facebook Pixel & How Can It Help Your Business

What is Facebook pixel? Facebook pixel is a bit of code that you place on your website that allows you to track conversions from Facebook Ads, optimise ads based on users who have visited your website, build targeted audiences for future Facebook Ads and re-market to...
How to Claim your ‘Google My Business’ Page

How to Claim your ‘Google My Business’ Page

Most business owners are going crazy over Google search rankings, incorporating different SEO tactics to get noticed in search engines. But SEO is made up of multiple puzzle pieces all working together to help your site develop a strong organic presence. One of these...
How and why you should start measuring your website traffic

How and why you should start measuring your website traffic

How’s your website performing? It’s unbelievable just how many businesses can’t answer this simple question. That’s because many don’t bother to measure. Why do I need to measure? Without measurement, everything becomes a guessing game. You don’t know how well or...